Creative Business Ideas

Creative Business Ideas

Creative Business Ideas

Trying to think of creative methods to boost your brand? Many of these suggestions should be second nature. But if you haven’t implemented them yet, now would be the time to integrate them into your marketing strategy.

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Let the Tourism Bureau know about you!  Give us a call or stop by.  The Bureau offers a Partnership Program, (which you may already be involved in and you don't even know it!)  many aspects of the program are complimentary!

Think outside the box — Develop services to meet the needs of the public. For example, in the wake of the COVID-19 pandemic, many restaurants that did not offer delivery or curbside services now do. Host wine and painting classes, offer a take-home craft project, or host a virtual event.

Gift certificate promotion — Entice customers to return with a creative gift certificate promotion.

Build your online reach — Secure your listings and build a more active presence with Google Maps and Google Business, Yelp, foodie apps, Square, Facebook, Instagram, and other platforms that relate directly to your industry. These platforms could even be used to run a campaign or contest encouraging your customers to rate your business.

Create video — You don’t have to be Scorsese to create engaging video content. Some ideas to promote your business with video include the following:

Use the tags — Make your brand more visible. Hashtags like #CommunityPride, #MyPulaskiCountyMO, and can help boost your content to other organizations and users in Pulaski County!

Network with other businesses — Refer business to each other and re-evaluate your buying to support other local businesses.

Develop challenges — Engage the public on social media with some creative challenges. A few ideas:

Online store — If you haven’t set up an online store, now is the time. Research potential platforms such as Square and Shopify.
Personal shopping — Use Skype or Facetime as you shop with a customer. Offer curbside or delivery services to compliment the sale. Hold live events to showcase your products. Make it fun!

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